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How TechTarget Reaches the AI/Machine Learning Audience
Learn more about TechTarget's perspectives on the state of the AI/ Machine Learning market and how we are investing heavily in AI.
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Converting Data-Driven Insights Into Revenue
ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first...
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1st and 3rd Party Data Considerations to Maximize Demand Gen ROI
In an environment where GDPR is raising good questions about data quality, this white paper discusses key issues and guidance for marketers—whether the data is sourced for simple appending and other...
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[Case Study] Focus Technology: Leveraging Intent Data to Improve Sales...
With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new customers and...
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[Case Study] Cisco Breaks the Mold for Channel Marketing with Data-Driven...
This case study showcases how Cisco drove more than $25 million in pipeline by shifting from more traditional channel marketing programs to supporting a “digital buyer’s journey” and leveraging real...
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[Case Study] Mitel: Increasing SQLs Using TechTarget’s Priority Engine and...
To keep a competitive edge in the explosive UCaaS market, Mitel needed a solution that enabled them to deliver more leads with better insights about them to accelerate the sales process.
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[Case Study] Accelerating Time-to-Value: Fast-Growing Reduxio Implements...
Fast-growing Reduxio redefines data storage, management and protection with breakthrough efficiency, recovery and performance. The company understands data’s role in business success, so it’s natural...
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What Are Low-Cost Leads Really Costing You?
To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads. But buying low-quality leads that don’t convert will end up costing your...
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Is BANT Killing Your Business?
When BANT was introduced decades ago, buyers relied on calls to get to know a business’s offerings. But in the age of Google, BANT is not only ineffective for B2B tech enterprises but may actually be...
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3 Data-Based Ways to Improve ABM Now
Without the right data, ABM can’t deliver better ROI. Relying on your customer data alone to simply target lookalike accounts won’t deliver the breakthroughs you require. Growth beyond the level of...
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Instaclustr triples marketable database with real purchase intent from...
Instaclustr, a fast-growing provider of managed solutions, support and consulting services for open source big data technologies, needed a way to quickly find and engage active, in-market buyers for...
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“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for...
Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native backup solution for virtual machines and physical servers—in an established, highly competitive market. With real...
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[Infographic] Watch, Listen, Learn: Winning in the age of the informed buyer
95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent data—which reveals...
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TechTarget Customer Success: Druva
See how Druva is driving revenue and consideration with a fully integrated demand generation engine. Overview: Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native...
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TechTarget Customer Success: Instaclustr
Instaclustr: Tripling Marketable Database with Real Purchase Intent Overview: High-growth startup Instaclustr needed to dramatically grow their marketing database and generate in-market leads.
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TechTarget Customer Success: McAfee
McAfee enhances ABM data with TechTarget Priority Engine.
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TechTarget Customer Success: Rapid 7
Rapid7 is driving real opportunities with Priority Engine
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TechTarget Customer Success: Thycotic
Thycotic is fueling sales results with TechTarget's Priority Engine purchase intent data solution.
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TechTarget Customer Success: Commvault
Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive...
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The State of Data Driven Marketing in B2B Tech
In this presentation, we take a look at how today’s most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data –...
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